Anneli Lort

I am a brand communications specialist with 25 years’ experience developing creative marketing and PR strategies, executing initiatives, and generating successful global campaigns in sports, lifestyle and luxury sectors.

I've worked for some of the biggest brands in the world including Nike, Samsung, UEFA, HTC, ASICS, Dunhill, Ralph Lauren and Moet & Chandon, and have created and run engaging campaigns for many more, both in the UK and across the globe. I am also an accomplished and inventive copywriter and content specialist with superb press contacts, and have a thorough understanding of the global media landscape. I have worked with and promoted high-profile sports stars and celebrities, and also have an extensive PR and marketing event management history. 

My career has taken me all over the world and I have had the privilege of working with some huge sports stars including Tiger Woods, Sir Nick Faldo, Rory McIlroy, Manchester United and Peter Schmeichel to name a few, as well as many celebrities from the worlds of film and music.

I'm passionate about animals and am a dog, horse and cat owner. I'm also a published novelist and I have an unhealthy addiction to both coffee and chocolate that no amount of therapy could cure. When I'm not working I can mostly be found with my nose stuck in a good book or spending time outside in any weather enjoying our great British countryside.